you know what we need? another sneaker store

X Squared – Newbury Street.

Before I lay out some hate I figured I would give out some plus points. Same owner as Expressions (not a plus, but a fact). Very friendly staff (had 2 separate conversations which is a stretch for me) and the inventory looked good/decent. I can honestly say that within 10 minutes I had found a neon shirt I liked and a pair of black and white Stabs. Not too bad……

So what’s wrong with the store? It’s on Newbury. Sneakers and 80’s throwback style went substream (a level under mainstream, patent pending) the minute Kid Sister got a record contract. However, the stores and styles remained off the beaten path. And as much as I hated seeing gold chains, bright yellow shirts and gold high tops I accepted that it was substream and would only be in the corners of the city. Now with a store on Newbury we’re going to see the same kids who shop at Johny Cupcakes wearing bright colors and now the music we’ve all (except Kane) been listening to for the last couple of years will be blasting on Jam’n 94.5.

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